Category: Relationships With Your Customers

Posted by: Frank Camp, January 6, 2012

The 3 Biggest Mistakes in Membership Marketing

Are you in charge of fundraising for your non-profit organization?  Do you have a comprehensive outreach marketing plan in place or are you looking to start such a program.  Before you do so, read about the 3 Biggest Mistakes made in Membership Marketing. Not being relevant ~ What’s one of the worst things about marketing?

Posted by: Greg Alcorn, December 23, 2011

Ally is Right up my Alley

Have you seen the new commercials from Ally Bank. It  is right up my alley. I believe the best customer service is when common sense is the common ground.  The challenge in the outsourcing world is balancing structure with personality.  You can tell when scripting and compliance trump friendly service. When defining delivery of your

contact center KPIs

Our business has changed recently. We are winning and growing more customer service and business process outsourcing (BPO) programs and refining our outbound programs to be more customer friendly. I wrote last week about a major retailer that contracted with us to take supply orders by phone and post those requests to their order entry

call center agents

I recently read an article about Google and their roll out of contact center support of their AdWords service. The article is a reminder of how important solid customer service is and how, when done right, the experience can transform a perceived cost center into a real revenue opportunity. Previously Google used email and an

Posted by: Greg Alcorn, June 7, 2011

Tips for Selling Anything!

We did a webinar with the ABIA yesterday.  We covered some marketing and communication tips and best practices for your agency.  Here are some of the tips that were covered. 1. Feet on the Street still work Keep yourself visible at all times. Promote your agency both internally and externally. Everyone you know should know what

Posted by: Frank Camp, March 23, 2011

Engaging Customers

  According to Michael LeBoeuf, Ph.D., author of  How to Win Customers and Keep them for Life, 68% of customers are lost due to indifference. Indifferent customers are a result of pure neglect. He goes on to say the that the biggest secret in business is that success is not determined by dollars, facts or

tips for contact center staffing

Yesterday was Valentine’s Day and as usual, the color red was in abundance. So when I walked into an associate’s office this morning and saw a vase of beautiful yellow roses – I noticed. Besides just being different, it reminded me how much my grandmother loved yellow roses. In fact, she would rather receive yellow