Category: Marketing

Posted by: Greg Alcorn, January 26, 2012

X2 Mentoring

On Thursday, January 5th, the marketing team at GCS welcomed to the Salisbury office the X2 Mentoring group from the Youth Services Bureau in Rowan County. The X2 Mentoring Group provides community-based mentoring for local at-risk youth between the ages of 7 and 17. The group plans monthly activities, in addition to the one-on-one mentoring,

Posted by: Frank Camp, January 6, 2012

The 3 Biggest Mistakes in Membership Marketing

Are you in charge of fundraising for your non-profit organization?  Do you have a comprehensive outreach marketing plan in place or are you looking to start such a program.  Before you do so, read about the 3 Biggest Mistakes made in Membership Marketing. Not being relevant ~ What’s one of the worst things about marketing?

call center agents

I recently read an article about Google and their roll out of contact center support of their AdWords service. The article is a reminder of how important solid customer service is and how, when done right, the experience can transform a perceived cost center into a real revenue opportunity. Previously Google used email and an

Posted by: Greg Alcorn, June 7, 2011

Tips for Selling Anything!

We did a webinar with the ABIA yesterday.  We covered some marketing and communication tips and best practices for your agency.  Here are some of the tips that were covered. 1. Feet on the Street still work Keep yourself visible at all times. Promote your agency both internally and externally. Everyone you know should know what

Posted by: Greg Alcorn, September 22, 2010

Perceptions & How We Present Ourselves

Last week GCS had the opportunity to sit down and examine the progress we were making towards altering our language to be more performance centric;  focused on communication and presentation skills.   This has been a long term transformation initiated two years ago.  Another piece in this puzzle is examining how we are presenting ourselves

Category: Branding
Posted by: Bryan Overcash, June 30, 2010

The Power of a Brand.

GCS has been in the process of re-branding itself for quite some time now.  We’ve got the foundation in place and we are doing a terrific job of following through with our usage & attitudes. Over the last several months we’ve been traveling to many of the centers to inform all of our associates about