Category: Branding

call center customer service
Posted by: George Simons, October 24, 2012

Is B2B for Me?

We know customers. The majority of the interactions we make are B2C (business-to-consumer). Although we’re comfortable and confident with that type of business, GCS has the skill set and knowledge to handle multiple verticals. B2B (business-to-business) contact center environments differ from the traditional B2C side of customer interactions. Both focus on relationship management, but B2B

call center agents

I recently read an article about Google and their roll out of contact center support of their AdWords service. The article is a reminder of how important solid customer service is and how, when done right, the experience can transform a perceived cost center into a real revenue opportunity. Previously Google used email and an

Posted by: Greg Alcorn, September 22, 2010

Perceptions & How We Present Ourselves

Last week GCS had the opportunity to sit down and examine the progress we were making towards altering our language to be more performance centric;  focused on communication and presentation skills.   This has been a long term transformation initiated two years ago.  Another piece in this puzzle is examining how we are presenting ourselves

Category: Branding
Posted by: Bryan Overcash, June 30, 2010

The Power of a Brand.

GCS has been in the process of re-branding itself for quite some time now.  We’ve got the foundation in place and we are doing a terrific job of following through with our usage & attitudes. Over the last several months we’ve been traveling to many of the centers to inform all of our associates about