Category: Marketing

call center customer service
Posted by: George Simons, October 24, 2012

Is B2B for Me?

We know customers. The majority of the interactions we make are B2C (business-to-consumer). Although we’re comfortable and confident with that type of business, GCS has the skill set and knowledge to handle multiple verticals. B2B (business-to-business) contact center environments differ from the traditional B2C side of customer interactions. Both focus on relationship management, but B2B

Category: Marketing, Outsourcing
Posted by: jasonsterns, October 10, 2012

Come Find Me at the 2012 DMA Convention!

I will have the pleasure of attending the 2012 DMA (Direct Marketer’s Association) convention in Las Vegas, Nevada, October 15th and 16th.  This is a huge event with over 10,000 marketers attending across all industries.   The event also has hundreds of exhibitors as well spanning from ad agencies to email marketing agencies and fulfillment services. Attendees

When companies review their customer service levels, they typically rely on data from traditional telephone channels. However, as the Internet Generation reaches maturity and preceding generations adopt the technologies that the Internet Generation grew up using, consumers are expecting companies to offer methods of support other than standard contact center numbers. Competitive companies are adapting

That’s the question everyone is asking. Whether or not you support what some call “Obamacare”, the effects of the act will be far reaching. Employees, employers and insurance companies may be facing a brave new world! Over on our website we’ve outlined several ways that Insurance companies might get creative increasing their revenue.  

The tension and excitement in the air are palpable this morning after the supreme court’s decision to uphold what many call “Obamacare”.  President Obama’s landmark health care reform bill has a number of stipulations. Among the most discussed: Everyone must buy health insurance Insurance companies may not deny coverage based on pre-existing conditions Children up

call center outsourcing services
Posted by: Greg Alcorn, May 15, 2012

You Are Who You Are!

Our VP of Organizational Development, Bucky Cline, walked into my office a few minutes ago because we had to collaborate on a meeting I’ll be ‘tech-support’ for tomorrow afternoon. I apologized while I fumbled with a mountain of papers on my desk, trying to move them out of the way so Bucky & I could

Increasing response rates are always a top focus of any channel used to reach customers. With so many channels available today, marketers often spend a lot of time trying to increase the channels of message delivery. While that is a smart path to pursue, also consider little things that can increase the response rate within each

I recently began a seminar series over at the local community college talking about online marketing.  I’ve been working on websites and in the online marketing industry since 2003 and I’ve been working at GCS since July 2009. There has been a monumental shift in marketing with the rise of both social media sites and