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In our last employee survey we asked for ideas from our employees about how they increase our level of business performance in their daily routines. We got some great tips! Here they are:
Long held sales advice was, "Know the FEATURES, but sell the BENEFIT." The thought was while good selling skills require strong product knowledge of features, what people buy is the benefit the product or service brings to them. That is a good start, but don't forget the ADVANTAGE provided by the benefit. The advantage is the emotional edge provided by ownership of the item being sold.
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When you see someone visiting your site, it is human nature to question their motive: are they a client or prospect? are they an auditor? is something important happening?
A great thing about the new year is you can look back and see what experiences provided new working knowledge that you can apply in the new year. For some top performers in Wheeling, WV, last year was filled with learning opportunities and personal success, which helped define the new goals for this year.