I will have the pleasure of attending the 2012 DMA (Direct Marketer’s Association) convention in Las Vegas, Nevada, October 15th and 16th. This is a huge event with over 10,000 marketers attending across all industries. The event also has hundreds of exhibitors as well spanning from ad agencies to email marketing agencies and fulfillment services. Attendees include: American Express, Nissan, Coca Cola, DirecTV, Spring, Staples and HP.
When you think of outsourcing, you probably conjure up images of corporations, contact centers and business people. But the truth is, everyone outsources tasks, every day.
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If you search the term "right-sourcing" in Google, you get nearly 46 million results. Margaret Rouse from searchcio.com helps define right-sourcing as "a way to get the best results by using specialists to complete parts of a larger project." It reminds me of the Express. Our objective for this publication is to provide employees with useful and interesting content about our company, our people and our industry – along with a few fun things. Doing that requires content sourcing from many places.
The term “outsourcing” has become a scapegoat this political season. But beyond the political hype, it is important to understand the long term benefits of outsourcing. Just about every company outsources. From trash collection, to cleaning crews, to entire contact centers, no one does it all. In fact, outsourcing helps most companies remain competitive and in business. The U.S. is, for the most part, a service economy. We are a nation working for each other. So let’s understand what these “sourcing” terms mean:
Businesses wanting to outsource interaction center and BPO processes face a complex set of decisions as they design an approach to customer care and communication. Once a business has decided to outsource portions of their business, they must choose whether to use a domestic, near-shore or off-shore BPO provider. Each of these options has there own pros and cons and ultimately each business will require a unique solution suited to its industry, character, and clientele. Even political pressure and social opinions can influence the decision. While this choice may seem daunting, you can determine the optimal model for your business by working with outsource providers like GCS, who can provide guidance, options and expertise in finding the best solution for your situation.