Our clients need a hug. That’s the feeling I got at the conference in Phoenix this week. The ABIA is the industry association for insurance carriers that market through banks. Over the last two years, marketing to bank customers has gone from sky high to ground zero with almost all marketing being suspended. So, with this suspension in marketing, the conference networking was around two main subjects: a disdain for the Consumer Financial Protection Bureau (CFPB) and where we go from here. A couple of weeks ago we wrote about the CFPB and their interest in reducing fraud and deceptive marketing to bank customers. We continue to get requests from our clients to verify sales and document our procedures. To date, we can celebrate our A+, top grade response from our clients and their clients.
We know customers.
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I will have the pleasure of attending the 2012 DMA (Direct Marketer’s Association) convention in Las Vegas, Nevada, October 15th and 16th. This is a huge event with over 10,000 marketers attending across all industries. The event also has hundreds of exhibitors as well spanning from ad agencies to email marketing agencies and fulfillment services. Attendees include: American Express, Nissan, Coca Cola, DirecTV, Spring, Staples and HP.
When companies review their customer service levels, they typically rely on data from traditional telephone channels. However, as the Internet Generation reaches maturity and preceding generations adopt the technologies that the Internet Generation grew up using, consumers are expecting companies to offer methods of support other than standard contact center numbers. Competitive companies are adapting to these expanded expectations while maintaining their service level targets. Let’s review some of the alternative contact methods that companies are employing, and a few tips for using them successfully.
That's the question everyone is asking.
The tension and excitement in the air are palpable this morning after the supreme court's decision to uphold what many call "Obamacare". President Obama's landmark health care reform bill has a number of stipulations. Among the most discussed: