Long held sales advice was, "Know the FEATURES, but sell the BENEFIT." The thought was while good selling skills require strong product knowledge of features, what people buy is the benefit the product or service brings to them. That is a good start, but don't forget the ADVANTAGE provided by the benefit. The advantage is the emotional edge provided by ownership of the item being sold.
I like classic things. There is something comfortable and predictable about a classic. You can settle back and enjoy the experience because you know what you are getting. No need for extra energy or focus, just observe and enjoy the experience. Classics are normal, functional and serve their purpose well. What better way to spend a rainy day than watching a classic movie, listening to a classic song or reading a favorite book - again.
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A sentence bookend is a word or phrase at the beginning and/or end of a sentence often used to fill space, is often not necessary and is even distracting when used frequently. I once worked with a guy who seemed to end every sentence with the word "right." It quickly became annoying and pompous.
Oftentimes we’re told to avoid clichés: in speeches, in letters and especially when speaking to clients/customers. But why?
When I was in college, I worked for a local radio station. As a 20 year old kid, it was exciting but probably the most stressful job I’ll ever have. The thought of having possibly thousands of people listen to my voice was daunting. I had no idea how I sounded. I wasn’t even sure if I was loud enough over the air for people to hear me because I was so nervous. Lucky me, my roommate recorded me one night and wow! I was shocked. I couldn’t believe how Southern I sounded and moreso than that, how unenthusiastic I came across. Instead of reporting baseball scores it sounded like I was reading out obituaries. Hearing the inflection, the volume and tone of my voice gave me a wake up call. That’s why audio coaching definitely has its place in contact center training. Without hearing what they sound like, associates and agents have no idea what the customer is hearing on the other end.
We all know that listening is a important skill. Both personally and professionally, being a good listener can make or break your success. Here are 4 tips, originally described by Dr. Jerry Bell (http://www.bellleadership.com/) to amp up your listening skills and become an active listener.