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The GCS Blog

Helpful information on Contact Centers, Customer Service and People Skills

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Increase Profits  |  Product Conviction  |  Relationships With Your Customers  |  Sales  |  Sales Tips

Good FEATURES lead to BENEFITS you can use to your ADVANTAGE

Long held sales advice was, "Know the FEATURES, but sell the BENEFIT." The thought was while good selling skills require strong product knowledge of features, what people buy is the benefit the product or service brings to them. That is a good start, but don't forget the ADVANTAGE provided by the benefit. The advantage is the emotional edge provided by ownership of the item being sold.

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Communication  |  Relationships With Your Customers  |  Sales

Classic vs. Creative Communication

I like classic things. There is something comfortable and predictable about a classic. You can settle back and enjoy the experience because you know what you are getting. No need for extra energy or focus, just observe and enjoy the experience. Classics are normal, functional and serve their purpose well. What better way to spend a rainy day than watching a classic movie, listening to a classic song or reading a favorite book - again.

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Outsourcing Guide

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The Complete Call Center Outsourcing Guide helps you plan for better outsource success. Get this guide and subscribe to our blog.

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Client Relationships  |  Communication  |  Relationships With Your Customers

Put an End to Ineffective Sentence Bookends

A sentence bookend is a word or phrase at the beginning and/or end of a sentence often used to fill space, is often not necessary and is even distracting when used frequently. I once worked with a guy who seemed to end every sentence with the word "right." It quickly became annoying and pompous.

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Client Relationships  |  Communication  |  Education & Learning  |  Innovation  |  Performance  |  Productivity  |  Relationships With Your Customers  |  Team Building

Think Outside the Box. Avoid Cliches

Oftentimes we’re told to avoid clichés: in speeches, in letters and especially when speaking to clients/customers. But why?

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Client Relationships  |  Communication  |  Performance  |  Productivity  |  Relationships With Your Customers

Avoid Dead Air and Listen to Yourself

When I was in college, I worked for a local radio station. As a 20 year old kid, it was exciting but probably the most stressful job I’ll ever have. The thought of having possibly thousands of people listen to my voice was daunting. I had no idea how I sounded. I wasn’t even sure if I was loud enough over the air for people to hear me because I was so nervous. Lucky me, my roommate recorded me one night and wow! I was shocked. I couldn’t believe how Southern I sounded and moreso than that, how unenthusiastic I came across. Instead of reporting baseball scores it sounded like I was reading out obituaries. Hearing the inflection, the volume and tone of my voice gave me a wake up call. That’s why audio coaching definitely has its place in contact center training. Without hearing what they sound like, associates and agents have no idea what the customer is hearing on the other end.

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Communication  |  Education & Learning  |  GCS Culture  |  General  |  Leadership  |  Performance  |  Relationships With Your Customers  |  Team Building  |  Tips & Tricks

4 Traits of World Class Listening (Being an Active Listener)

We all know that listening is a important skill.  Both personally and professionally, being a good listener can make or break your success. Here are 4 tips, originally described by Dr. Jerry Bell (http://www.bellleadership.com/) to amp up your listening skills and become an active listener.

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