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The GCS Blog

The GCS Blog

Helpful information on Contact Centers, Customer Service and People Skills

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Changing Lanes to Win More Customers

Why you need more than a phone number and email address While having a regular postal address, phone, fax and email has been the standard for multi channel communications for years – it isn't enough. Most customers don't have the time to phone, don't own a fax machine, want a faster response than a letter and don't want to wait for an email. Sites that are effectively engaging their consumers are providing them with multiple options for immediate contact that can be accessed on a range of devices. These options include live chat, SMS messaging, and social media.

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