Oftentimes we’re told to avoid clichés: in speeches, in letters and especially when speaking to clients/customers. But why?
Here are some things you might not have known about clichés:
- They are not always easily understood. Oftentimes the reasons we become annoyed with the use of clichés is because it makes the conversation confusing; therefore, we don’t know what the speaker is actually talking about. All of this makes the cliché completely pointless. It’s better to use plain, honest language than a flowery cliché no one understands.
- Cliches can be anything. We might think of a cliché as a word or two but it can be anything from a phrase to a movie to even an idea.
- They create an impression of laziness. This is especially true in writing. If you’re sending an email, try to come up with an original thought rather than inserting a quick cliché. Be inventive. Be creative. Don’t rely on a cliché to always get your point across.
- They make people tune out. If someone hears a cliché that they have heard over and over again, their attention will no longer be on you but instead, something else. Over-used clichés make conversations banal and disinteresting. To really get their attention, use word, phrase or idea that is catchy and creative.
- Clichés, avoid them like the plague(waxinglyrical1.wordpress.com)
- The word "innovative"; is it a crime to have it on your résumé?(thingscareerrelated.com)
- Try a Cliché(cliviavogel.wordpress.com)
- Cliché Part 2 - Audience Participation(dadpoet.wordpress.com)