Oftentimes we’re told to avoid clichés: in speeches, in letters and especially when speaking to clients/customers. But why?
Here are some things you might not have known about clichés:
They are not always easily understood. Oftentimes the reasons we become annoyed with the use of clichés is because it makes the conversation confusing; therefore, we don’t know what the speaker is actually talking about. All of this makes the cliché completely pointless. It’s better to use plain, honest language than a flowery cliché no one understands.
Cliches can be anything. We might think of a cliché as a word or two but it can be anything from a phrase to a movie to even an idea.
They create an impression of laziness. This is especially true in writing. If you’re sending an email, try to come up with an original thought rather than inserting a quick cliché. Be inventive. Be creative. Don’t rely on a cliché to always get your point across.
They make people tune out. If someone hears a cliché that they have heard over and over again, their attention will no longer be on you but instead, something else. Over-used clichés make conversations banal and disinteresting. To really get their attention, use word, phrase or idea that is catchy and creative.
Which clichés make you tune out? Which clichés are you trying to axe from your own vernacular?