The American Teleservices Association, is a non-profit trade organization dedicated exclusively to helping with the advancement of companies who utilize contact centers as an integral channel of operations. Recently they have adopted a new name, more reflective of the service its members provide.
The organization will now be known as the Professional Association for Customer Engagement or PACE. This was announced during its Annual Convention and Expo May 10th.
The reason for the makeover is to stay in touch with changing trends and the customer’s desire to be reached in more ways than just teleservices.
“It’s a great recognition that times have changed, technology has changed, and this industry has grown up. It gives you a better sense that as technology progresses, it’s all about customer engagement,” says FCC Chairman Julius Genachowski.
To learn more about PACE, check out their website at paceassociation.com.