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Tips for Selling Anything!

By: Greg Alcorn on June 7th, 2011

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Tips for Selling Anything!

ABIA  |  Call Center Tips  |  Communication  |  GCS Culture  |  Increase Profits  |  Marketing  |  Performance  |  Relationships With Your Customers

We did a webinar with the ABIA yesterday.  We covered some marketing and communication tips and best practices for your agency.  Here are some of the tips that were covered.

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1. Feet on the Street still work

  • Keep yourself visible at all times. Promote your agency both internally and externally. Everyone you know should know what you do and how he or she can benefit from a relationship.

2. Be Unique and Memorable

  • Find something you do well that sets you apart and promote yourself with it. Provide something of value to each stakeholder.

3. Use the Noah’s Ark method

  • Customer needs change. Stay in front of your customer at least four times a year. Remember the 2 by 2 method - Mail twice and Call twice each year. Set up a process and let it work for you.

4. Collect relevant data continuously

  • Every touch point should create a dialog that teaches you something about your customer. Have a method of saving that information and use it for continuing the relationship.

If you would like to read the rest of the tips, download them here.

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