Most people don’t realize it but a lot goes into the look of a company. It’s not just about a cool logo or a catchy slogan, it’s about the message that resonates within us.
On January 19th and 20th, members of the marketing team visited the Mt. Hope facility to formally rollout the new GCS logo and mission statement to its employees.
Vice President of Marketing George Simons and Holly Czuba executed a presentation explaining the benefits of branding for the employees, company and clients and explained the meaning behind the GCS mission and logo. The presentation is designed to make employees aware of what a brand is, what the GCS brand consists of and how they play a role in its success.
The process of creating a new logo and brand has been in the works for well over a year. The ideas of many have finally come to fruition and GCS now has an updated look, feel and attitude that will certainly be noticed by others in the marketplace.
The new logo has been well-received and positive feedback about the new look and mission statement is ever-flowing. There is a lot of room for creative ideas and fresh concepts with the arrival of this new era at GCS.