Classic vs. Creative Communication

Written by George Simons on June 13, 2012

I like classic things. There is something comfortable and predictable about a classic. You can settle back and enjoy the experience because you know what you are getting. No need for extra energy or focus, just observe and enjoy the experience. Classics are normal, functional and serve their purpose well. What better way to spend

9 Creative Ways to Use the Phone to Deliver Your Political Message

Written by George Simons on March 12, 2012
soft skills training

I always enjoyed the scene in the 1980’s classic movie, The Blues Brothers, where Elwood and Jake strap a stolen speaker to the top of their 1974 Dodge Monaco cruiser and comb Chicago announcing their big event “…One night only, at the fabulous Palace Hotel Ballroom…” If only getting your political message out was as

Three Strategies for Increasing Results in the Call Center Channel

Written by George Simons on March 8, 2012

Increasing response rates are always a top focus of any channel used to reach customers. With so many channels available today, marketers often spend a lot of time trying to increase the channels of message delivery. While that is a smart path to pursue, also consider little things that can increase the response rate within each

9 Tips for Choosing a Compliant Outsourcing Provider

Written by George Simons on March 6, 2012

  4. Is the company compliant with laws and regulations? This includes FTC and FCC regulations, as well as local and state laws. The American Teleservices Association (ATA) has an industry, peer review standard, called the Self-Regulating Organization (SRO), that helps demonstrate such compliance.  For health related issues there are Health Insurance Portability and Accountability Act (HIPAA) requirements as well. Having

How Does a Calling Campaign Start in a Contact Center?

Written by George Simons on February 13, 2012

Did you ever wonder how a new program is implemented at GCS? What may seem simple on the surface does have some complexity to it. Here are a few things to know: Each program is custom developed for our clients. Because their requirements are usually unique, each program is created individually in the GCS system to insure we

Help Your B2B Company in 10 Minutes a Day Using LinkedIn

Written by George Simons on February 3, 2012

Spend 10 minutes each day over the next 6 days helping your company increase their leads.  Why? Well everyone wants more business!   Day 1: Complete Your Linked In Profile Make sure you have a complete LinkedIn Profile. If you don’t have a LinkedIn account yet, it is easy to sign up (Sign up on

Innovation & Creativity in Business

Written by George Simons on January 9, 2012

In the past several weeks, a number of events have occurred to make me think about the nature of innovation and creativity. First, the local theater performed The Farnsworth Invention, about the invention of the television. It’s a masterfully written play (by Aaron Sorkin) exploring themes in business, copyright, invention and innovation surrounding the inception of the

Even Google Understands the Value of Dialog with Your Customers

Written by George Simons on September 12, 2011
call center agents

I recently read an article about Google and their roll out of contact center support of their AdWords service. The article is a reminder of how important solid customer service is and how, when done right, the experience can transform a perceived cost center into a real revenue opportunity. Previously Google used email and an