Interactions that Raise Awareness, Cultivate Donors & Harvest Contributions
Donations are often the life-blood of many non-profit and fund raising organizations. Effective communication with donors raises awareness of need, creates a willingness to contribute and makes them feel an important part of the organization.
GCS helps organizations with a multi-channel membership engagement program, using voice dialogue as a central tool for interacting with current and potential contributors and compelling them to action. The program:
- Strengthens current donor relationships with a goal of enticing an additional donation.
- Increases direct mail lift with new and existing donors by reaching out to “share the story” of the organizations work with the direct mail audience.
- Reunites lapsed donor relationships with a personal contact, resulting in renewed commitment and donations.
The GCS Donor Outreach Express program demonstrates the value of using a professional outreach services organization to increase awareness of your organization and grow overall donations. Once broadly implemented, this program cultivates a connection with your organization that reinforces the feeling of satisfaction the donors receive when learning how their contributions have created meaningful results.
Direct mail is effective, but combined with conversation designed to reinforce the giving decision, overcome objections, and create a sense of urgency; the result is a steady stream of new donors as well as increased donations from existing contributors.
And not just once…
We mesh with your other marketing efforts to set up an effective schedule designed to keep a continual flow of donations from your members, on a timetable that guards against being pushy or aggressive. That in turn maintains a steady flow of new donors and contributions for your cause.
And not just for a few donors a day…
We are capable of contacting all your donors or prospects in a very short period of time. That keeps appeals relevant and quickens results.
Engagement is the Bridge…
This program is designed to provide an engaging, individual experience that is conversational and pleasant, resulting not only in increased giving, but also in stronger contributor loyalty. Personal dialog with each donor cultivates the relationship between the donor and your orgainzation.