Affinity Marketing allows your customers to benefit from third party product or service offers. You receive fees or compensation.When done properly, such programs increase revenue for the client, provided valued products to the customers and increase loyalty toward the client.
There are many successful programs and models to choose from. Below is a typical model.
4 Easy Steps to get started on Your Affinity Marketing Program
4 Easy Steps
We work with you to determine what insurance products, membership services or financial products make sense, depending on your customer base.
Our direct marketing experts determine which channel(s) to test, sanity checking it with you and your marketing team to ensure a superior customer experience.
We define the marketing trial parameters and obtain a customer list from you for the trial.
We carry out the integrated, multi-channel direct marketing program, closely monitoring it every step of the way to ensure not only profitability, but a superior customer experience.
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Your customers receive valuable offers, chosen to match their profile. You receive revenue for each product sold. Many models are available to fit most situations.