Integrated Inbound and Outreach Campaign [Case Study] Business Need An international insurance client wanted to test a fully integrated contact initiative for fully underwritten term life insurance. Phase I of the initiative was a direct mail offer where the customer would call a toll free number if interested. Phase II was an outreach contact to [...]
Integrated Marketing [Case Study]
Integrated Marketing [Case Study] Business Need A nationwide insurance carrier wanted to create a fully integrated marketing effort to various segments of their current customers. A direct mail campaign was designed, inviting the customers to learn about a special insurance offer available to them. The client’s challenge was in having enough licensed insurance agents to [...]
Marketing Trial [Case Study]
Marketing Trial [Case Study] Business Need A major carrier worked with banks to provide unique offers to the bank’s customers. Our client wanted to test the effectiveness of driving inbound insurance volume by using advertising included in the statement mailing. Several forms of statement inserts and bangtails, along with versions of the message copy were [...]




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