The other day I was driving home and heard a great little story on NPR about Phone Banking, which is the process during political campaigns where volunteers get together and call constituents. There are many reasons volunteers can be calling voters, from survey to persuasion to get out the vote efforts (Check out our Infographic on the political calling lifecycle).
Working in the Contact Center environment it was interesting to hear this story. Political season always finds us running numerous campaign programs. Wally Clinton, CEO of American Directions Group noted a few important points when utilizing phones to reach voters:
- You must engage voters in a dialogue.
- Ask voters to get involved!
- Follow-Up is very important.
We’ve been running political programs for a long time so these goals are not new to us! What did strike a cord with me was the need to engage voters in a dialogue.
This engagement needs to happen quickly, as you only have a few seconds to make an impression (an impression that can help or hurt your campaign).
My thought is…. why not use a trained professional to engage your voters over an inexperienced volunteer?
For other ideas about using the phone to reach out to constituents during a campaign, check out>>>