Because of the nature of fully underwritten term insurance, it is often a harder product to sell. In one campaign, the product required a Para-Med exam. The GCS CRM system worked well for the case management of the campaign and the client was pleased with the conversion rate in the 3-5% range. GCS’ flexibility and agent availability allows the client to run campaigns like this more cost effectively.

GCS was able to provide timely and critical feedback that allowed the client to zero in on the most effective insert and message. This information allowed them to increase sales and save money, as well as improve campaigns for their other clients. By using the collected marketing data to tweak the offer, they were able to obtain conversion rates in the 20-30% range.

GCS has always been flexible to meet our needs and they strive to fully understand our business just as much as we do. – Insurance Company (Client, 7 Years)

We chose to work with GCS because we know they are committed to quality while remaining focused on the sales objectives. ~ GCS has always been flexible to meet our needs and they strive to fully understand our business just as much as we do.

Conversion rates for the direct mail campaign ran in the 6-10% range, based on the target segment. This compared with 2-6% response on direct mail alone.

GCS has been a partner with us for over 3 years.  Their willingness and ability to put forth the effort with each and every campaign they call is exceptional.  The support staff is a big part of their success.

Darvis said the most important skill he’s learned working for GCS is listening.

“Listening to customers helps build on your relationship with them…very much.”

“We aren’t pushy like the stereotypes people have of telemarketers.  We’re not over-the-top.  We don’t get yelled at a much as you would think.  And it only takes one good call to make your whole day!” ~ Associate in Mt. Hope

“I’ve learned how to pay attention to detail, how to have conversations. I’ve learned how to be a professional and what it means to have a good work ethic. I’ve learned how to effectively communicate with others…It’s not what you say, it’s how you say it. I’ve learned how to be a businesswoman and not just an associate. And I’ve taken everything I’ve learned working here and used it in my personal life.“ ~ Supervisor in Mt. Hope

 

I heard the same thing over and over again, “We’re like a big family.”